Do you want some Ai with those services?
- Nelson Santini
- May 31, 2024
- 2 min read
PwC just announced that they will be the first and largest reseller of Microsoft-backed OpenAI Enterprise; a strong statement validating Generative AI (GenAI) as a key technology that should be integral part of “tech savvy” enterprises and their operational / business plans.
The move by PwC is part of a $1billion investment in GenAI. Not only they are going to “consume” the product, the article indicates that they will bring GenAI to bear into their consulting practice with their clients.
Some may see this as forward thinking, as I do. I also think that there is a certain amount of “defense” being played here. I see GenAI as a “great equalizer” - technology that will enable small/medium size corporations compete toe-to-toe with giants like PwC, EY; and quite frankly this goes beyond consulting services and well into pretty much any vertical.
If you are not using GenAI, you are falling behind, or the competition is catching up to you. The move from PwC is smart, and helps put to rest what is left of the “is AI a but a passing fad?” debate.
When giants like PwC spend a non-trivial and cool $1 billion in adopting and integrating GenAI to their services playbook SMBs and their peers should take note and action.
We are about to step into the second half of 2024. If you have not integrated AI to your business plan (Strategic and Tactical), you may want to spend some time this summer making an adjustment to it, and calling in your friendly business consultants and systems integrators to bring the power of GenAI to your business such that you can compete in as close to an even playing field as you can.
How are you using GenAI in your business today?
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